You’ve probably seen lots of women wearing hanfu—take actress Xu Jiao, for example. She wore a wide-belt mamian skirt to the 36th Golden Rooster Awards while promoting the film Be My Family. It was a great way to showcase the elegance of hanfu on such a formal and public occasion. However, there’s Read more…
Have you ever come across news of Chinese consumers boycotting a brand en masse? Why does this kind of thing happen with Chinese people? Sure, one reason might be that Chinese people are pretty unified, but could there be other factors at play? When a fashion brand gets “banned” in Read more…
Chinese apparel is gaining more and more recognition worldwide. These days, when traveling, you might even spot “non-Chinese people” wearing it for photos. But beyond casual photo ops, do Chinese people really wear Chinese hanfu in daily life? Is it only for festivals, or do people don this traditional clothing Read more…
Some people might think that Hanbok and the Ming dynasty clothing look quite similar—and it’s not uncommon to see people online assume they’re basically the same thing. Honestly, this kind of confusion is understandable. Not long ago, a content creator wore Ming dynasty clothing for a Vogue photoshoot, and the Read more…
Hanfu, the traditional clothing of the Han Chinese, has seen a major revival in recent years. With its flowing silhouettes, beautiful embroidery, and rich cultural roots, it’s no wonder more people are embracing Chinese dress both in China and around the world. But just like any culturally significant attire, there Read more…
Many of the hanfu styles sold on our website are designed for women, with far fewer options for men. This might leave some wondering: can hanfu really be worn by people of any gender? It’s true that there are significantly more hanfu styles marketed toward women, and those questioning this Read more…
Data from Little Red Note, Ctrip, and Mafengwo shows that between 2023 and 2024, posts and travelogues about Hanfu experiences and photos surged by over 60%. A search for “Hanfu + Xi’an check-in” on Xiaohongshu alone yields more than 150,000 results. Let’s be honest—many people buy Hanfu just for photos. Read more…
In today’s youth culture in China, watching anime, cosplaying, posting on platforms like AcFun or Bilibili, and uploading original covers or dance videos have become everyday activities for many fans of the “ACG” (Anime, Comics, Games) world. Last year alone, China’s broader “2D subculture” community reached 219 million users, with Read more…
As Chinese cultural aesthetics continue to shine on the global stage, few public figures embody this revival as effortlessly as Dilraba. In Season 3 of the popular Chinese variety show The Truth, she wore a striking ensemble that seamlessly blended the elegance of the qipao with the flowing poetry of Read more…
From June 12 to 13, the “Fashion China: Glory of the East – 2025 China Fashion Industry Gala” was held in Shanghai. During the event, Tian Qinxin, Director of the National Theatre of China, delivered a keynote speech titled “The Fashion Awakening of Chinese Aesthetics.” Her words truly inspired the team Read more…