Have you ever come across news of Chinese consumers boycotting a brand en masse? Why does this kind of thing happen with Chinese people? Sure, one reason might be that Chinese people are pretty unified, but could there be other factors at play? When a fashion brand gets “banned” in Read more…
Chinese apparel is gaining more and more recognition worldwide. These days, when traveling, you might even spot “non-Chinese people” wearing it for photos. But beyond casual photo ops, do Chinese people really wear Chinese hanfu in daily life? Is it only for festivals, or do people don this traditional clothing Read more…
Some people might think that Hanbok and the Ming dynasty clothing look quite similar—and it’s not uncommon to see people online assume they’re basically the same thing. Honestly, this kind of confusion is understandable. Not long ago, a content creator wore Ming dynasty clothing for a Vogue photoshoot, and the Read more…
Hanfu, the traditional clothing of the Han Chinese, has seen a major revival in recent years. With its flowing silhouettes, beautiful embroidery, and rich cultural roots, it’s no wonder more people are embracing Chinese dress both in China and around the world. But just like any culturally significant attire, there Read more…
In today’s youth culture in China, watching anime, cosplaying, posting on platforms like AcFun or Bilibili, and uploading original covers or dance videos have become everyday activities for many fans of the “ACG” (Anime, Comics, Games) world. Last year alone, China’s broader “2D subculture” community reached 219 million users, with Read more…
From June 12 to 13, the “Fashion China: Glory of the East – 2025 China Fashion Industry Gala” was held in Shanghai. During the event, Tian Qinxin, Director of the National Theatre of China, delivered a keynote speech titled “The Fashion Awakening of Chinese Aesthetics.” Her words truly inspired the team Read more…
Hanfu has been gaining popularity both in China and abroad in recent years, but that wasn’t always the case. Back around 2010, when I was still in elementary school, most people in China didn’t even know what Hanfu really was. The mainstream trends at the time had nothing to do Read more…
In recent years, you may have seen young people walking through historic streets or even modern city centers wearing long flowing robes, wide sleeves, and intricate embroidery. No, it’s not a movie set. They’re wearing Hanfu, the traditional clothing of the Han Chinese. Of course, I’m also a Hanfu enthusiast Read more…
Picture this: You stumble upon a photo of a Song Dynasty beizi – those elegant, flowing robes with delicate embroidery. You’re captivated. You imagine wearing it to a summer garden party. Then, a nagging question pops up: “Wait… can I, as a non-Chinese person, actually wear this?” If this resonates, you’re Read more…
Have you ever had this thought? Other people look so graceful and elegant in Hanfu, but when you wear it, you suddenly become super cautious—worried I’ll step on my skirt, accidentally flash someone, or worse, that someone else might step on it. You end up walking like I’m tiptoeing through Read more…